It weeds out people who wouldn't care anyway.
On how they are able to "sell what is really an art concept" to a mass audience
Perry, Andrew (2004). "The White Stripes uncut" http://observer.guardian.co.uk/omm/story/0,13887,1349947,00.html Observer Music Monthly (accessed June 19, 2007).
2007
Jack White: Play
Jack White is American musician and record producer. Explore interesting quotes on play.
Ha ha ha!
On why dignity and celebrity don't go hand in hand
Perry, Andrew (2004). "The White Stripes uncut" http://observer.guardian.co.uk/omm/story/0,13887,1349947,00.html Observer Music Monthly (accessed June 19, 2007).
2007
On having a calling to stand on stage and perform to people—as a priest or as a musician
Marc Maron (June 8, 2012). " Jack White http://www.wtfpod.com/podcast/episodes/episode_289_-_jack_white". WTF With Marc Maron. Season 2. Episode 289. 21:48 minutes in.
2010
On why he tends to look to the past
Perry, Andrew (2004). "The White Stripes uncut" http://observer.guardian.co.uk/omm/story/0,13887,1349947,00.html Observer Music Monthly (accessed June 19, 2007).
2010
From the article White on White from Rolling Stone Magazine
On 'gimmicks