Jack Valenti: Parenting

“The rating system isn't perfect but, in an imperfect world, it seems each year to match the expectations of those whom it is designed to serve — parents of America.”

Jack Valenti

The Voluntary Movie Rating System (2004)
Context: We count it crucial to make regular soundings to find out how the public perceives the rating program, and to measure the approval and disapproval of what we are doing... The rating system isn't perfect but, in an imperfect world, it seems each year to match the expectations of those whom it is designed to serve — parents of America.

World , Parent , Perfection

“The entire rostrum of the rating program rests on the assumption of responsibility by parents.”

Jack Valenti

The Voluntary Movie Rating System (2004)
Context: The basic mission of the rating system is a simple one: to offer to parents some advance information about movies so that parents can decide what movies they want their children to see or not to see. The entire rostrum of the rating program rests on the assumption of responsibility by parents.

Parent

“The movie industry would no longer "approve or disapprove" the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.”

Jack Valenti

The Voluntary Movie Rating System (2004)
Context: I knew that the mix of new social currents, the irresistible force of creators determined to make "their" films and the possible intrusion of government into the movie arena demanded my immediate action.... My first move was to abolish the old and decaying Hays Production Code. I did that immediately. Then on November 1, 1968, we announced the birth of the new voluntary film rating system of the motion picture industry... the emergence of the voluntary rating system filled the vacuum provided by my dismantling of the Hays Production Code. The movie industry would no longer "approve or disapprove" the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.

Children , Parent , Decision

“We want to tell American parents that they and they alone have total power to control every hour of television programming that comes into their home.”

Jack Valenti

As quoted in "US TV industry plans June ad campaign on decency" Reuters news agency (24 April 2006) http://www.entertainment-news.org/breaking/50538/us-tv-industry-plans-june-ad-campaign-on-decency.html

Home , Parent

“The only group in America that ought to be the final arbiters, the only group in America that deserves to scrutinize what we are doing, and then judge its worth… are parents.”

Jack Valenti

On the TV rating system, as quoted in "U.S. TV industry unveils ratings system" CNN (19 December 1996) http://www.cnn.com/US/9612/19/tv.ratings.update/index.html

Parent