Fortunato Depero: Quotes about the future

“If a painter once devoted himself to dynamism and now abandons it, denies it and even criticizes it, it is his own business. This does not mean, however that futurism has had his day. It is always worthy of interest and many artists still work in its ranks with unchanged passion. Dynamism is in life and in nature itself.”

Fortunato Depero

Source: So I think, so I paint (1947), p. 112

Life , Business , Nature , Passion

“The art of the future will be largely advertising.”

Fortunato Depero

Depero (1931) "Futurism and Adverticing Art"; Partly quoted in: Jonathon Keats, " Fortunato Depero's Italian Futurism http://www.forbes.com/forbes-life-magazine/2009/0608/art-fortunato-depero-italian-futurism.html," forbes.com, 2009/06/08
Context: The art of the future will be largely advertising.
that bold and unimpeachable lesson I have learned from museums and great works from the past—
all art for centuries past has been marked by advertising purposes: the exaltation of the warrior, the saint; documentation of deeds, ceremonies, and historical personages depicted at their victories, with their symbols, in the regalia of command and splendor—
even their highest products were simultaneously meant to glorify something: architecture, royal palaces, thrones, drapery, halberds, standards, heraldry and arms of every sort—
there is scarcely an ancient work that doesn’t have advertising motifs, a garland with a trophy, with weapons of war and victory, all stamped with seals and the original symbols of clans, all with the self-celebrating freedom of ultra-advertising

Art , Future

“Futurism attracted me and made me better, gave me a new strength, showed me new fields and possibilities.”

Fortunato Depero

Source: So I think, so I paint (1947), p. 14; Cited in: Maurizio Scudiero, ‎David Leiber, ‎Fortunato Depero (1986) Depero futurista & New York: il futurismo e l'arte pubblicitaria, p. 112

Future