Marshall McLuhan idézet
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Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.

Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.

Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt. Wikipedia  

✵ 21. július 1911 – 31. december 1980
Marshall McLuhan fénykép
Marshall McLuhan: 416   idézetek 0   Kedvelés

Marshall McLuhan: Idézetek angolul

“Typography extended its character to the regulation and fixations of languages.”

Változat: Typography extended its character to the regulation and fixation of languages. (p. 229)
Forrás: 1960s, The Gutenberg Galaxy (1962), p. 260

“Literacy affects the physiology as well as the psychic life of the African.”

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 38

“The divorce of poetry and music was first reflected by the printed page.”

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 227

“The percept takes priority of the concept.”

Letter to Edward T. Hall, 1971, Letters of Marshall McLuhan, p. 397
1970s

“The sociologist permits himself to see only what is acceptable to his colleagues.”

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 370

“Bacon's Adam is a medieval mystic and Milton's a trade union organizer.”

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 214

“Technologies themselves, regardless of content, produce a hemispheric bias in the users.”

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 71

“The culture-heroes of preliteracy and postliteracy alike are robots.”

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 79

“Computers can do better than ever what needn’t be done at all. Making sense is still a human monopoly.”

Forrás: 1970s, Take Today : The Executive as Dropout (1972), p. 109

“If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.”

To Wilfred Watson, October 6 1965. Letters of Marshall McLuhan (1987), p. 325
1960s

“The sculptural qualities of the image dim down the purely personal identity.”

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 369

“By electricity we have not been driven out of our senses so much as our senses have been driven out of us.”

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 375

“The magic of the cave image lies in its being, not in its being seen. The symbolic does not refer. It is.”

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 350

“People don't actually read newspapers. They step into them every morning like a hot bath.”

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 184