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Marshall McLuhan idézet
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Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.

Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.

Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt. Wikipedia  

✵ 21. július 1911 – 31. december 1980
Marshall McLuhan fénykép
Marshall McLuhan: 416   idézetek 0   Kedvelés

Marshall McLuhan: Idézetek angolul

“Phenomenology is dialectic in ear-mode – a massive and decentralized quest for roots, for ground.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 62

“The Gutenberg galaxy was theoretically dissolved in 1905 with the discovery of curved space, but in practice it had been invaded by the telegraph two generations before that.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 286

“Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. (p.46)”

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Marshall McLuhan könyv Understanding Media: The Extensions of Man

Understanding Media (1964)

“The logos of creation, 'And God Said…' formed the basis of Christian interpretation of the 'Book of Nature.”

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Marshall McLuhan

Forrás: Laws of Media: The New Science (with Eric McLuhan) (1988), p. 217

“Environments are not just containers, but are processes that change the content totally.”

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Marshall McLuhan

American scholar, Volume 35, 1965, p. 200
1960s

“Typography tended to alter language from a means of perception and exploration to a portable commodity.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 183

“Faced with information overload, we have no alternative but pattern-recognition.”

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Marshall McLuhan

Forrás: 1960s, Counterblast (1969), p. 132

“The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication…is towards participation in a process, rather than apprehension of concepts.”

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Marshall McLuhan

Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 73
1950s

“As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body.”

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Marshall McLuhan

1990s and beyond, "The Agenbite of Outwit" (1998)

“Q: Why is America the land of the overrated child and the underrated adult? Q: How can children grow up in a world in which adults idolize youthfulness? Q: What happens when the ad makers taker over all the popular myths and poetry?”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 141

“The new media are not bridges between man and nature: they are nature.”

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Marshall McLuhan

Forrás: 1960s, Counterblast (1969), p. 14

“The message of radio is one of violent, unified implosion and resonance.”

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Marshall McLuhan

Forrás: 1960s, Understanding Media (1964), p. 263

“The images of mankind have become the most basic thing about them. And they're all software, and disembodied.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 346

“New media are new languages, their grammar and syntax yet unknown.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 229

“People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.”

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Marshall McLuhan

ARTnews annual, Volume 31, Art Foundation, 1966, p. 56
1960s

“Man in the electronic age has no possible environment except the globe and no possible occupation except information-gathering.”

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Marshall McLuhan

1990s and beyond, "The Agenbite of Outwit" (1998)

“Each tetrad gives the etymology of its subject, as an uttering or outering of the body physical or mental, and provides its anatomy in fourfold exegetical manner.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 224

“The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 142

“McLuhan after his September 1979 stroke. Brand, Stewart. "McLuhan's last words." New Scientist, 29 Jan 1981.”

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Marshall McLuhan

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1980s

“King Lear is a working model of the process of denudation by which men translate themselves from a world of roles to a world of jobs.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 16

“The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.”

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Marshall McLuhan

Forrás: 1990s and beyond, A McLuhan Sourcebook (1995), p. 274

“The Greek “point of view” in both art and chronology has little in common with ours but was much like that of the Middle Ages.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 64

“At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.”

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Marshall McLuhan

1970s, Forces interview (1973)

“The new media are not bridges between man and nature - they are nature…The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.”

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Marshall McLuhan

Media as the New Nature, 1969, p. 14
1960s

“Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of "what the public wants" played over its own nerves.”

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Marshall McLuhan

Forrás: 1960s, Understanding Media (1964), p. 68

“Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 171

“The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 66

“When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.”

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Marshall McLuhan

Location, Volume 1 Issues 1-2, 1963, p. 44
1960s

“Speech structures the abyss of mental and acoustic space…it is a cosmic, invisible architecture of the human dark.”

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Marshall McLuhan

Forrás: 1960s, Counterblast (1969), p. 13

“It is the medium that shapes and controls the scale and form of human association and action.”

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Marshall McLuhan

Forrás: 1960s, Understanding Media (1964), p. 9