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Marshall McLuhan idézet
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Herbert Marshall McLuhan kanadai tudós, filozófus, irodalomtanár és irodalomkritikus, rétor és kommunikáció-teoretikus. Munkássága a médiaelmélet egyik sarokköve, melyet a reklám- és médiaipar a gyakorlatban is alkalmaz.

Nevéhez fűződik „a médium maga az üzenet” szlogen és a „globális falu” fogalom bevezetése, a hozzájuk tartozó elméletek kidolgozása. A globális falu fogalommal 30 évvel előre megjósolta a World Wide Web létrejöttét.

Annak ellenére, hogy az 1960-as évek médiadiskurzusának alappillére volt, hatása az élete végén elhalványodott, az akadémiai körök ellentmondásos figurája maradt. Az internet korában azonban újra felerősödött az érdeklődés munkássága és nézetei iránt. Wikipedia  

✵ 21. július 1911 – 31. december 1980
Marshall McLuhan fénykép
Marshall McLuhan: 416   idézetek 0   Kedvelés

Marshall McLuhan: Idézetek angolul

“The more you make people alike, the more competition you have. Competition is based on the principle of conformity. (p. 135)”

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Marshall McLuhan

1990s and beyond, The Book of Probes : Marshall McLuhan (2011)

“Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 362

“The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 56

“Acoustic space is totally discontinuous, like touch. It is a sphere without centers or margins.”

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Marshall McLuhan

1970s, Culture Is Our Business (1970)

“Typography cracked the voices of silence.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 283

“To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 40

“With TV, came the icon, the inclusive image, the inclusive political posture or stance.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 191

“Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 23

“The mother tongue is propaganda.”

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Marshall McLuhan

The University of Windsor review, Volumes 1-2, 1965, p. 10
1960s

“The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. (p. 201)”

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Marshall McLuhan

1990s and beyond, The Book of Probes : Marshall McLuhan (2011)

“When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 47

“Dialectic functions by converting everything it touches into figure but metaphor is a means of perceiving one thing in terms of another.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 298

“The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 216; McLuhan here quotes "Minerva's Owl" (1947), by Innis, an address to the Royal Society of Canada, published in The Bias of Communication (1951)

“For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.”

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Marshall McLuhan

Forrás: 1950s, The Mechanical Bride (1951), p. 85; "Magic that Changes Mood")

“[On Jimmy Carter] "Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he puts nostalgia in its place."”

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Marshall McLuhan

Brand, Stewart. "McLuhan's last words". New Scientist, 29 Jan 1981.
1980s

“If the criminal appears as a nonconformist who is unable to meet the demand of technology that we behave in uniform and continuous patterns, literate man is quite inclined to see others who cannot conform as somewhat.”

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Marshall McLuhan

Forrás: 1960s, Understanding Media (1964), p. 31

“The specialist is one who never makes small mistakes while moving towards the grand fallacy.”

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Marshall McLuhan

Forrás: 1960s, Understanding Media (1964), p. 154

“The “interface” of the Renaissance was the meeting of medieval pluralism and modern homogeneity and mechanism – a formula for blitz and metamorphosis.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 161

“Effects are perceived, whereas causes are conceived. Effects always preceed causes in the actual developmental order.”

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Marshall McLuhan

Forrás: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 303

“For me any of the little gestures I make are all tentative probes. That's why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.”

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Marshall McLuhan

Marshall McLuhan: the man and his message, edited by George Sanderson and Frank MacDonald, Fulcrum, 1989, p. 32
1980s and later

“Interface, of the resonant interval as 'where the action is', whether chemical, psychic or social, involves touch.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 102

“New media are new archetypes, at first disguised as degradations of older media.”

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Marshall McLuhan

Arts in society, Volume 3, 1964, p. 240
1960s

“The anguish of the third dimension is given its first verbal manifestation in poetic history in King Lear.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 18

“All media exists to invest our lives with artificial perception and arbitrary values.”

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Marshall McLuhan

Forrás: 1960s, Understanding Media (1964), p. 199

“The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.”

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Marshall McLuhan

1970s, Forces interview (1973)

“At no period of human culture have men understood the psychic mechanism involved in invention and technology. (p. 300)”

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Marshall McLuhan

1960s, Understanding Media (1964)

“The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 34

“Applied knowledge in the Renaissance had to take the form of translation of the auditory into visual terms, of the plastic into retinal form.”

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Marshall McLuhan

Forrás: 1960s, The Gutenberg Galaxy (1962), p. 180

“Relativity theory forced the abandonment, in principle, of absolute space and absolute time.”

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Marshall McLuhan

Forrás: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 43