“Simplicity is the ultimate sophistication.”
Leonardo Da Vinci (1452–1519) Italian Renaissance polymath
No published occurrence of such an attribution has yet been located prior to one in Wisdom Through the Ages : Book Two (2003) by Helen Granat, p. 225; this was used as an early slogan at Apple Computer in 1984, but the earliest occurence yet located is in The Recognitions (1955) by William Gaddis, p. 457:
Stop being so God Damn humble … You know God damn well that … that humility is defiance … simplicity today is sophisticated … simplicity is the ultimate sophistication today.
Disputed